That creepy bug is called the Chronophage, which literally means "time eater". What I think is really cool about the clock though (aside from the Chronophage) is how it would actually seem to slow down, speed up, or just stop sometimes.
"Passion has little to do with euphoria and everything to do with patience. It is not about feeling good. It is about endurance. Like patience, passion comes from the same Latin root: pati. It does not mean to flow with exuberance. It means to suffer."
A quote from Daphne Kaplan's The Courage to Withstand, taken from Mark Z. Danielewskis's House of Leaves
Click on the image, then click on the 'About' button. I really cant explain it better than the website did. What you should expect: beautiful (pattern) designs, striking models, a great website, and ultimately, a wonderful brand.